RESUME

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Work Experience

FleishmanHillard

Account Supervisor | January 2025 - Present

Clients and ad hoc projects: Anheuser Busch, Chase Travel and Scouting America.
Develop and drive high-impact strategic communication plans and media strategies, overseeing the creation of compelling press materials—including pitches, press releases, media kits and fact sheets—to shape narratives and secure national media interest.
Lead cross-functional teams in the conceptualization, execution, and optimization of integrated campaign strategies that align with client objectives, leveraging a mix of traditional, digital and emerging platforms to maximize reach and engagement.
Cultivate and leverage deep media relationships to secure high-profile placements in top-tier outlets such as USA Today, The Wall Street Journal, Busines Insider, PEOPLE Magazine and more, ensuring consistent, high-value visibility for clients.
Guide media engagement strategy, proactively identifying opportunities for thought leadership, brand positioning, and trend-driven storytelling across diverse industries, including tourism, entertainment, consumer products and health care.
Serve as a senior client advisor, translating business goals into actionable PR strategies while fostering strong, long-term partnerships with key stakeholders.
Oversee and mentor junior team members, ensuring seamless execution of multiple concurrent campaigns by managing timelines, budgets and deliverables while driving operational efficiency.
Lead media monitoring and analytics efforts, providing strategic insights on industry trends, competitive landscapes and performance metrics to inform client strategies and refine future initiatives.

Senior Account Executive | August 2023 - January 2025

Clients and ad hoc projects: SeaWorld, The Northwest Arkansas Council, Ascension, Home Instead and Bass Pro Shops/Cabela's .

Account Executive | April 2022 - August 2023

Clients and ad hoc projects: SeaWorld, Ascension, Home Instead, The Northwest Arkansas Council, Modern Meadow and Bass Pro Shops/Cabela's.

Assistant Account Executive | September 2021 - April 2022

Clients and ad hoc projects: SeaWorld, Johnson & Johnson, Home Instead, General Motors, The Northwest Arkansas Council, United Soybean Board and Casey's General Store..

Intern | May 2021 - September 2021

Clients and ad hoc projects: Crocs, Krispy Kreme, Anheuser-Busch, Ascension, National Operating Committee on Standards for Athletic Equipment (NOCSAE), Enterprise, AT&T and Great Clips.

Butler University Athletics Department

Marketing and Social Media Intern | January 2021 - May 2021

Spearheaded collaborative brainstorming sessions to generate and produce captivating social media content for Butler Athletics' Instagram and Twitter channels, elevating the digital footprint and promoting fan interaction. This initiative resulted in a notable 30% growth in social media followers.
Managed the soundboard, social media channels, and graphics during game days, ensuring a seamless and captivating digital experience for fans and followers.
Led marketing efforts for Butler Women's Softball, Volleyball and Men's Baseball and Soccer, implementing strategic initiatives to increase visibility and support for the team.
Collaborated effectively with fellow interns to execute comprehensive marketing campaigns for all Butler athletic departments, fostering a unified approach to promotional activities.
Worked cohesively with my fellow interns for marketing efforts for football, baseball, volleyball and basketball.
Utilized Adobe Photoshop to skillfully crop and color correct student athlete headshots, ensuring high-quality visuals for future graphic use in promotional materials.
Conducted interviews with Butler athletes for Instagram stories, showcasing the diverse and talented individuals within the Butler athletics community.

PATTERN Magazine

Social Media and Videography Intern | January 2021 - May 2021

Crafted captivating gifs and concise video content tailored for social platforms, with a primary focus on Instagram Reel videos. This initiative resulted in a 37% boost in Instagram followers.
Orchestrated captivating model shoots and editorials, displaying meticulous attention to detail and a knack for compelling storytelling, reinforcing brand aesthetics.
Skillfully conducted interviews with local artists and influencers, subsequently composing compelling blog posts for the PATTERN website, showcasing an adept flair for storytelling.
Executed in-depth research and trend analysis to inform strategic decisions for owned media, demonstrating a keen ability to identify and leverage emerging trends effectively.
Oversaw Squarespace website updates, to ensure current was visually appealing and user-friendly.
Diligently monitored and analyzed analytics, contributing to the generation of comprehensive monthly social media reports, showcasing a commitment to data-driven insights.
Facilitated seamless giveaway processes, meticulously selecting winners and ensuring prompt communication, fostering positive brand interactions.
Collaborated seamlessly with the events team, ensuring timely and strategic marketing for all events in alignment with the established plan.
Contributed to social content outreach by sourcing valuable contacts, expanding the brand's network and reach.

St. Louis Aquarium

Marketing and Social Media Intern | June 2020 - January 2021

Managed all St. Louis Aquarium Instagram social media accounts by actively engaging with followers to strategically promote local businesses and enhance community connections.
Utilized Excel and PowerPoint to generate comprehensive reports, analyzing competitors, target markets and demographics. Leveraged findings to implement data-driven strategies for customer retention, impacting both guests and AZA accredited zoos and aquariums.
Pioneered the creation of dynamic TikTok and Instagram stories for St. Louis Aquarium's social media platforms, resulting in a 65% increase in followers and garnering noteworthy world-wide news coverage in Europe and India.
Directed the entire process of shooting, editing, and posting engaging 3-minute videos showcasing the St. Louis Aquarium, Ropes Course and Mirror Maze. These videos effectively conveyed the unique experiences offered by the indoor attractions.
Conceived and implemented a highly successful scavenger hunt tailored for younger visitors, strategically designed to increase dwell time within the Aquarium and enhance the overall visitor experience.
Contributed to the strategic content development by brainstorming, creating, and writing six months' worth of engaging and informative blog posts for the Aquarium.
Spearheaded and compiled content and crafted an adult visitor guide, designed to encourage visits from adults without small children, thereby diversifying the visitor demographic.
Established and executed comprehensive exit surveys for galleries and exhibits, providing valuable insights into guest interactions with the space and contributing to continuous improvements in visitor experience.

Algonquin Golf Club

Server | May 2016 - August 2020

Provided timely and efficient customer service to up to 20 guests at a time.
Collaborated with 3-5 other servers, bar staff and kitchen staff to ensure that all guest needs were met.
Accurately recording food and drink orders.
Running multi-course meals.

Education

Butler University | College of Communication

Bachelor of Arts – Strategic Communication

Minors: Digital Media Production & Spanish
Cumulative GPA: 3.8 (Magna Cum Laude)

Skills & Interests

Professional Skills:

Technical Skills:

Languages:

English (Fluent) | Spanish (Proficient)

Interests:

Travel | Synchronized Figure Skating | Painting | Thrifting

Study Abroad

Semester at Sea Spring 2020 Voyage 128

Studied abroad with Semester At Sea, a shipboard education, traveling to 4 countries (Japan, Vietnam, Mauritius and South Africa) enhancing my knowledge of a multitude of diverse cultures and becoming a world citizen.
Semester At Sea Mission:
To educate individuals with the global understanding necessary to address the challenges of our interdependent world. With the world as our classroom, our programs integrate multiple-country study, interdisciplinary coursework, and experiential learning for meaningful engagement in the global community.

Clubs & Activities

Butler Student Government Association - Photographer
Kappa Kappa Gamma Mu Chapter - Chapter member
Butler Best Buddies - Peer buddy
Butler University Dance Marathon - Marketing member